Stylist: Matthew Henson
Outfit: custom Givenchy Haute Couture by Matthew Williams
Groomer: Christine Nelli using Supergoop! and beautyblender
Barber: Daronn using BaBylissPro®Chicago Comb and Wahl Professional USA
Skincare: Cynthia M. Franco using Epicuren and faceLITE USA

Fresh off the big successes of his last year, singer The Weeknd blinded with his talent and spectacular Pepsi Super Bowl LV Halftime Show, the “little” crowd that was attending the match at the Raymond James Stadium on February 7, 2021 in Tampa, Florida.

Names of different brands were swirling online, trying to predict his outfit for the night but in the end the Maison Givenchy won the fight.

Abel Tesfaye (his real name) wore a custom Givenchy Haute Couture look: a hand-embroidered jacket with crystals over a black cotton poplin shirt and wool trousers.

The new creative director explained to Vogue.co.uk how the look came to life: “Abel and his team had a clear vision of what they wanted the costumes to look like. Dressing a model on your runway is about making your vision come to life in the way you imagine it fully, [whereas] dressing a musician is about embracing the character that they create while staying true to your own brand vision, and I find it fascinating to look for that balance. After a few calls, we quickly aligned that we would be making the Givenchy version of his signature ’70s look.”

“We had at least four magical petites mains working on the embroidery in the ateliers, placing them one by one, making sure that the all-over effect would be one to catch light for the big night.”

According to the publication, the process took 250 hours to complete.

In an email to GQ.com, the designer didn’t shy away from acknowledging that the occasion will be meaningful for his future sales: “Of course it’s great visibility and an amazing opportunity for us to showcase what we do on a bigger scale, but at the end of the day, I try to do things I like and work with people who inspire me to be creative.”

Matthew Williams is trying to be a bridge between the masses and the couture world (which is very niche per se) by making people understand what’s behind a garment: “We wanted the looks to feature the boldness of his character and reflect his great stage presence, as well as convey how skilled the Givenchy ateliers are for tailoring.”

Moreover, under Givenchy‘s former creative director Riccardo Tisci, the brand acquired a huge following made up of entertainers and artists alike, who perfectly merge with the following Williams already had thanks to his brand Alyx: “The house is known for having an incredible following of artists around the world, and to see how that perfectly combined with my own community is just mind blowing.”

The designer recognizes them as friends rather than brand ambassadors and he knows that solidarity can benefit both parties involved.

Last but not least, let’s talk skincare–his groomer Christine Nelli detailed her grooming process on her Instagram and we’ll report it for you here (everything was Supergoop!):

“- First start with the Bright-Eyed 100% Mineral Eye Cream with SPF 40, apply with finger tips in circular motions under eyes;
– next I apply Daily Dose Vitamin C Serum all over face with fingertips, going in upward motions for extra moisture.
– Then finish off skincare with a light weight moisturizer, I use the ‘PLAY Everyday Lotion’ SPF 50 with Sunflower Extract (I like to apply it with a damp beauty blender all over face);
– apply with same beauty blender and use the Mattescreen in the T zone, forehead, and chin where you can get extra shiny while performing.”

Esthetician Cynthia M. Franco made sure to explain the treatments the singer had done, in this other Instagram post.

 
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Un post condiviso da Christine Nelli (@nellichristine)