Teddi Cranford is a professional hairstylist.
She started out more than 10 years ago in the ranks of Bumble & Bumble and Sally Hershberger, where she quickly honed the skills that set her apart.
Graduating to becoming a core member to the most prestigious backstage teams in the fashion world, Teddi soon found herself jet-setting between New York, Milan, Paris and London working with the highest echelon designers; “being in Fashion taught me that ‘doing hair’ became about creating a character, a persona, a story”.
Touted as being a Wunderkind, Teddi differs to many artists out there as “a lot of Hairstylists are good at literally recreating looks, but not getting a sense of who each woman really is”.
Highly sought after and repeatedly requested by high-profile Clientele, Teddi’s deep-rooted passion and specialty is using her extensive knowledge of current trends and exceptional talents to bring the runway to her clients, who don’t want a hairstyle to be something that’s done to her, but to be an extension of her inner-self.
She founded the White Rose Collective after some years of her assisting hairstylist Guido Palau: the hecticness of the job slowly burnt her out and after working for jewelry designer Pamela Love‘s wedding and being covered by Vogue, she decided she didn’t want that pressure that she actually couldn’t feel while working on a wedding event.
Cranford has made it her mission to reinvent the traditional ideas of wedding beauty and instead she offers brides a more sartorial-inclined experience. With a roster of hairstylists who, like her, have honed their chops backstage at the world’s chicest fashion shows, she is passionate about creating a more editorial experience, not dissimilar from designing a photo shoot for your favorite magazine.
She replaced the idea of a worried and pretentious bride-to-be with a modern, fashion-forward bride who is excited to collaborate with a team of equally passionate artists.
She is represented by White Rose Collective and you can find her portfolio HERE
