Marni Senofonte

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2 mins read

Marni Senofonte is a celebrity fashion stylist. She was born and raised in Scranton, Pa., but was always itching to leave. Her wish was granted when she got accepted into Emerson College in Boston. Following her graduation, she moved to New York and landed her first job with designer Norma Kamali, where she worked her way up from a sales associate to public relations director and Kamali’s assistant.

She describes Kamali as being hard on her, just as her parents were, but she also credits the designer for her first styling opportunity. When she was working in the PR department, a publicist came in for Salt-N-Pepa and she begged Norma to let her bring them something to wear. As soon as she accepted, she put one outfit together for each of the girls, not even knowing what racks of clothing they needed—and they loved it.

The chance shoot led to other opportunities. After seeing some of Senofonte’s work, American singer and actress Lauryn Hill approached her to accompany her on tour for “The Miseducation of Lauryn Hill.” Soon after, Senofonte found herself styling Diddy, Jay Z and Beyoncé. And recently, Blue Ivy.

Senofonte became a part of Beyoncé’s circle through Lorraine Schwartz, of whom Beyoncé is both a friend and a client. Senofonte would always watch Ty Hunter’s work closely (a stylist whose services Beyoncé required for years and years) and she would occasionally be asked to assist with one-off projects.

Beyoncé’s former stylist Hunter, who is credited as the head stylist on her self-titled 2013 album, began to pursue solo opportunities around the same time that Beyoncé wanted a change of direction, according to Senofonte.

Senofonte began working more heavily with Beyoncé in 2014. She worked on the video for “7/11” and “Feeling Myself,” and in 2016, the visual album “Lemonade.” She’s crafted Beyoncé’s entire “Lemonade” era — from the wide-brim “Formation” hat, to Bey’s 2016 Super Bowl performance to her lemon-printed street-style looks. Most recently, Senofonte styled Beyoncé’s social media record-breaking pregnancy photo shoot and her Peter Dundas Grammys reveal.

The Dundas reveal was an example of perfect timing. The designer had expressed to Senofonte that he wanted Beyoncé to play a role in the unveiling of his first eponymous collection. Senofonte had just found out Beyoncé was pregnant with twins when Dundas, unaware of the news, told her that he and his partner wanted to start a family—and were hoping for twins. Senofonte relayed this to Beyoncé, who agreed that the coincidence was a sign. The rest is history.

Though working with Beyoncé has its perks, Senofonte admits it’s a challenge because they have the same exact work ethic. She’ll ask for the moon because in her world it’s possible.

Marni uses mood boards as a starting point and draws inspiration by people-watching. Her aesthetic is and always has been “sexy tomboy.”

Most of all, she wants it known that her job is not as glamorous as one might think.

Contrary to her vibrant and confident Instagram presence, Senofonte is rather humble. She travels home to Scranton from Los Angeles, where she’s spent most of her time lately, or New York, where she actually lives, as often as she can. 

And despite having known and worked with her for years, Senofonte doesn’t take for granted the fact that she styles Beyoncé.

Her roster of clients also includes Kendall Jenner.

You can visit her personal website HERE