Aidan Keogh


Aidan Keogh a native to Dublin (Ireland) always had an eye for beauty even as a child watching his mom and three sisters perfecting their makeup skills.

Having a keen eye for all things beauty, symmetry, color and composition, it wasn’t long before MAC Cosmetics recruited him as an educator.

Rising quickly through the company he relocated to New York City in 2006. Working backstage for fashion weeks in New York, London, Milan and Paris, he had worked alongside makeup icons like Charlotte Tilbury, Diane Kendal and Val Garland.

Incidentally this is where he was introduced to Tilbury and he became a fixture backstage on her team for shows like Tom Ford, DKNY and Zac Posen and Victoria Beckham.

Since then Aidan has worked with esteemed industry photographers like Ellen Von Unwerth, Ben Watts, David Bellemere, Eric Guillemain, Kenneth Willardt, Arthur Belebeau.

His work appears in American and Japanese Vogue, Harpers Bazaar ( AU/KZ ), Elle, Lui, American and Italian Marie Claire (Italia & US) Instyle, W magazine to name a few.

In addition to his editorial work Keogh is also the go to makeup artist of models like Kendall Jenner, Liu Wen and Tao Okamoto, Hilary Rhoda, Jasmine Sanders and Laura Harrier.

Aidan believes that beautiful skin is the basis for all beautiful makeup and that skin must always look luminous expensive.

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