Natalie Minerva

Natalie Minerva
Photo courtesy of Natalie Minerva

Natalie Minerva (formerly known as Nail Swag) is a California native living in Los Angeles.

Nail art started out as a simple hobby for Natalie, who loved trying to master the tedious but intricate details of nail designs. They weren’t always perfect but she was compelled to keep trying over and over again.

Eventually her hands steadied, her lines straightened, and she saw definite improvement, and that’s how she blossomed into the professional she is today.

In 2019, Minerva became friends with Euphoria star Alexa Demie, who pushed for her to be on the show–she is also friends with Barbie Ferreira.

She has worked with the likes of Paris Hilton, Ariana Grande and Hilary Duff doing nails for their music videos and red carpet looks.

After more than 4 years in the business, she was forced to close her salon in September 2020 due to the pandemic.

In the past years she also collaborated with Britney Tokyo for Tokyo Swag, a collaboration through which they have developed their very own gel collection with Presto Gels by Nail Labo. Tokyo Swag also taught gel nail art courses and toured the country giving manicures to those in other cities who might not otherwise be able to travel to Los Angeles.

Natalie also does editorial work as if that wasn’t enough already.

You can see her nail work in season 2 of Euphoria–look out for those fantastic Y2K nails.

She is represented by Forward Artists and you can find her portfolio HERE

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