Jo Baker is a makeup artist who has been working in the industry for 15 years. At 19, Jo started out doing makeup for London and Paris fashion weeks. Jo attracted much attention working for InStyle, Celine and LVMH. Her creative London Fashion background has heavily influenced her style and approach.
Born and bred in London, Jo, got her big break in London in 2003, when Usher hired her as his makeup artist. He was so impressed with her work that he booked her for months in advance, she also designed and executed both Usher and his dancers looks for his world tour, taking her to Europe, Japan, Australia, America and Korea. At just 24 years of age, her life changed forever, Jo had become an unstoppable creative makeup genius.
Jo relocated from London to Los Angeles in 2005 at Usher’s request. She continued to work with some of the industry’s predominant music labels and their artists. These included Sony BMG, Virgin Records, Interscope, Def Jam, Capitol, Universal and Columbia to name a few.
Jo’s quotes and makeup reviews can be seen frequently; she has been interviewed by Glamour Magazine, People Magazine, InStyle, Russian Instyle, C Magazine, US Weekly as a contributing Beauty Editor, OK Magazine, Violet Grey, New Beauty Magazine, and has also had a featured segment on Access Hollywood.
Jo has in 2014 alone created looks for Sharon Stone, Annie Lennox, Winona Ryder, Rita Ora, Emmy Rossum, Chrystal Renn, Naya Rivera, Nicole Scherzinger, Angela Lindvall, Lily Rabe and Teresa Palmer.
Obsessed with symmetry, lines, perfection and details, Jo has saved retouching budgets with her flawless work. Her ultra hygienic approach, perfected technique and fabulous on-set personality have celebrities, producers, photographers and ad agencies flocking to book her.
Her work has appeared in both Italian and German Vogues, W magazine, Vanity Fair Italia, Russian Instyle, GQ, Naked But Safe, Treats Magazine, ID, InStyle, Dazed and Confused, V Magazine, Fader and Wonderland UK to name a few. She has attained great success with photographers Patrick Demarchelier, David Lachapelle, Robert Maxwell, Hunter & Gatti, Brian Bowen Smith, Anthony Mandler, Ben Watts, The Rhoads, James Dimmock, Steve Shaw, Tony Duran, Frank Ockenfels, Peter Arnelle and Terry Richardson.
Her advertising clients include: iPod, Amazon, Apple, Ulta, Nike, Six Flags, Microsoft, Hyundai, Lexus, McDonalds, Remington, Sears, Sketchers, Anchor Blue, Bally’s, Marc Jacobs, J Brand, Curve, Sony, Torrid, Motorolla, Bose, Target, Devon GTX and Halebob and Shop Curve.
She is now the co-founder of the brand Bakeup Beauty, together with Grace Gaustad.
She is represented by Forward Artists and you can find her portfolio HERE
You can also visit her website HERE
