Jin Soon Choi is a Korean-born top runway nail artist and nail SPA founder who creates non-toxic, long-lasting polish for discerning clients.
The pro moved to New York City from her native Korea in 1991 with very little money to her own.
After working as a cashier, as well as a manicurist, she quickly became known as a freelance nail artist and now as a “Nail Guru“.
Jin Soon star-studded clientele includes Lady Gaga, Kerry Washington, Drew Barrymore, Taylor Swift, Gwyneth Paltrow, Sarah Jessica Parker, model Vittoria Ceretti, Taylor Russell, Marc Jacobs and Elle Fanning among many others.
You can find her backstage at New York Fashion Week for shows like Marc Jacobs, Alexander Wang, Givenchy, Vera Wang, and Rag & Bone, or on-set at high-fashion editorial photoshoots.
Today, Choi is more likely spotted at any of her four luxury JINsoon Hand and Foot Spas in Manhattan, where she continues to offer personalized care in addition to overseeing her businesses.
Today, indeed, you’ll likely recognize Jin Soon’s name on the bottles of her eponymous collection of luxe nail polishes.
Choi’s ability to pinpoint current and emerging trends has helped lead to her celebrity status, while her business savvy and individualized customer service have cemented her reputation as a self-made beauty icon.
You can buy her nail polish line HERE
Disclaimer: parts of this bio were taken from a Forbes.com article.
