Jennifer Lord


Jennifer Lord is an award-winning hairstylist and former salon owner changing the perception of Natural Hair across the globe.

Jennifer was born in Brooklyn, New York to Grenadian parents. She has vivid memories as a two year old, at her day care, sitting amongst a group of girls trying to copy their mommy’s braids, twists or cornrows. By the time she was 4, she could cornrow with ease.

Jennifer was born with a genuine love, skill and passion for hair. Her father is a barber, it’s in her genes.

She enrolled at Morgan State University (MSU) and became everyone’s favorite campus beautician, creating hair styles that turned her college dorm to a campus salon. She graduated from MSU and trained at Cosmetology School, and within a few years Jennifer took the hairstyling industry by storm as a participant in the Milky Way Hair Show & Competition, the world famous Bronner Brother’s International Hair Show in Atlanta, Georgia, Toronto Natural Hair and Beauty Show, Natural Hair is Not a Fad, The Baltimore Natural Hair Show and The Natural Hair Academy in Paris, France.

After opening Naturally Me Hair Salon in Baltimore in 2005, the Black entrepreneur became increasingly aware of the void of very worthy aesthetics in mainstream media. Frustrated by the repetitive theme, she saw that a lot of Black women were left out, under-represented and marginalized. Despite the number of those who were transitioning back to their natural roots during the millennium, award shows, video shoots and film media campaigns were dominated by Black women wearing straight, European weaves.

Jennifer’s dedication and views on natural hair have been a hot topic across America. Recently, at the request of Washington DC’s WUSA9 News, Jennifer Lord was asked to present her Natural Hollywood models to a nationally televised audience and share her philosophy on the world of natural hair.

Over the last few years she has been working behind the curtain of some of America’s most exclusive runway shows, like New York Fashion Week and NZURI‘s Natural Hair Care Expo and Fox26 News in Houston, one of the world’s largest festivals dedicated to natural hair.

In 2018, Lord published Natural Hollywood Vol. I, a coffee table book which celebrates the full spectrum of Black Beauty while empowering the youth to embrace their natural beauty.

As an expert, she has presented natural hair awareness at Morgan State University, the University of Maryland, Towson University, Paul’s Place, The Reginald F. Lewis Museum and The Center for Law and Justice at Medgar Evars College in Brooklyn, NY.

You can buy her book by checking her website HERE

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