Danielle Priano

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1 min read

Danielle Irene Priano is a New York-based hairstylist.

Her loyal clients include Ellie Goulding, Demi Lovato, and Selena Gomez.

Priano has worked on ad campaigns with Adidas, Carolina Herrera, Current Elliott, Target, and Victoria’s Secret, with whom she maintains a long-standing relationship. She regularly works with leading VS Angels Candice Swanepoel, Adriana Lima, Elsa Hosk, Lais Ribeiro, Sara Sampaio, Martha Hunt, and Behati Prinsloo.

Priano’s work has been featured on the covers of Harper’s Bazaar (Vietnam and Brazil), Wonderland, and Vogue Thailand.

Growing up, Danielle Priano and her sisters had the thickest hair that needed more than the ordinary, everyday ponytail elastics on the market.  As an adult, Danielle ran into this same problem when raising two biracial children with full, thick heads of hair that made styles like ponytails almost impossible to achieve. As an experienced hair stylist herself, Danielle used her tips and tricks of the trade to find a different solution.

After years of not finding the right hair accessories to fit her needs, Danielle took matters into her own hands and created PSxDanielle. With her innate love of hairstyling and an unshakeable entrepreneurial drive, she developed a line of strong, durable hair accessories designed to work for all hair types and textures–including the iconic ponytail elastics that started it all.

She is represented by Kalpana and you can find her portfolio HERE

You can shop her hair accessories, click HERE