Chiara Ferragni

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4 mins read

Chiara Ferragni was born 7 May 1987 and is an Italian entrepreneur, fashion blogger, influencer, and designer who has collaborated with fashion and beauty brands through her blog The Blonde Salad.

Ferragni is the oldest daughter of three girls, daughters of a dentist from the northern city of Cremona. Her mother Marina Di Guardo is an Italian writer from Sicily who also worked as deputy director of the Blumarine fashion house.

She is the Managing Director and President of TBS CREW Srl and Chiara Ferragni Collection.

Ferragni was born in Cremona and she started her fashion blog “The Blonde Salad” in October 2009, with a former boyfriend, Riccardo Pozzoli. In December 2011, she was profiled as the Blogger of the Moment in Teen Vogue, while still a law student at Bocconi University. She has not obtained her University degree. By that time Ferragni’s blog had reached more than one million unique visitors and 12 million views per month.

Ferragni modeled for Guess in a November 2013 shoot that was subsequently marketed as an ad campaign. In December 2013 she collaborated with Steve Madden to design a 9-shoe collection for Spring 2014.

Her television credits include the Italian TRL Awards as a presenter, and a guest appearance on the Italian variety show Chiambretti Night. She also appeared on Project Runway as a guest judge during season 13 in August 2014.

Her business ventures grossed about $8 million (mostly from her Chiara Ferragni Collection footwear) in 2014.

In January 2015, her blog and shoe line, Chiara Ferragni Collection, became a case study at Harvard Business School. In March, Ferragni was selected for the cover of the April 2015 Vogue España, making her the first fashion blogger to appear on any Vogue cover. Since then she has appeared on over 50 fashion magazine covers.

In January 2016, Pantene announced Ferragni was its new global ambassador. Mattel Inc. created a Barbie version of Ferragni in September 2016, one wearing a white T-shirt, black leather jacket, jeans and Chiara Ferragni Collection shoes and the other wearing a head to toe Chanel look.

In 2016 she also turned her personal blog in a fashion&lifestyle online magazine, expanding it into an e-commerce platform. The Blonde Salad also became a Talent Agency, representing her sisters Valentina and Francesca Ferragni, her mother Marina Di Guardo and Manuele Mameli, her glam artist.

In 2017, Ferragni was chosen to design costumes for the 4th edition of Intimissimi on ice. On 26 July 2017, she opened her first Chiara Ferragni Collection store in Milan. In May 2018, Footwear News named her one of “the most influential moms in the fashion industry”.

In 2019, Chiara and Manuele Mameli created the Beauty Bites Masterclass, a live beauty experience where they shared makeup tips and tricks but also advice on body positivity and self confidence. In September 2019 “Chiara Ferragni Unposted” was shown at the Venice Film Festival. It’s a documentary focused on Chiara Ferragni’s professional path. It is distributed by Amazon Prime and it’s available in over 200 countries.

In April 2021, Ferragni joined the Board of Directors of Tod’s Group.

On May 2021, Ferragni unveiled the Nespresso x Chiara Ferragni collection on her social media. A temporary pop-up cafe was set up in celebration of the capsule. She was also nominated as Bvlgari Global Ambassador the same month.

Ferragni and her husband raised €3 million in 24 hours through a fundraiser to support the San Raffaele hospital in Milan during the COVID-19 pandemic in Italy.

She is considered a pioneer in the communication and fashion field, thanks to her ability to create a new profession, becoming a successful entrepreneur.