Bretman Rock Sacayanan Laforga was born July 31, 1998 and is a Filipino beauty influencer and social media personality based in Honolulu, Hawaii.
He was born in Sanchez-Mira, Cagayan, Philippines, in an Ilocano family. His father, Edmund Laforga, was a fan of professional wrestling and named him after Bret Hart and The Rock. Rock moved to Hawaii at the age of seven and played sports while growing up including baseball, soccer, cross-country, and volleyball. At Campbell High School, Rock was on the track team.
He rose to fame as a creator on YouTube and Vine after one of his contouring videos went viral in 2015. Rock is known for making makeup tutorials and his humorous views on life.
He was inspired by vlogger Talia Joy and makeup artist Patrick Starrr. Also in 2016, he signed a management contract under ABS-CBN’s Adober Studios, a creator network on social media owned by the Philippines’ largest media conglomerate ABS-CBN Corporation.
His younger sister, Princess Mae, and her daughter, Cleo, and their cousin, Keiffer (“Miss K”), frequently appear in Rock’s videos, such as for mukbang. His friend, Larry, and his former editor, Agatha Danglapin, also made several brief appearances in his videos. Though he rarely features other influencers on his channel, Rock has collaborated with James Charles, Bella Poarch, Nikita Dragun, and Chelsea Handler.
In June 2019, Rock was featured on the Pride Month cover of Gay Times. In September 2019, Rock attended his first New York Fashion Week where he collaborated with stylist Andrew Gelwicks.
Rock played the role of “The Playboy” in the ten-episode fourth season of the YouTube Premium web series Escape the Night, released in July 2019. In December 2019, MTV announced that Rock would be the star of the next season of the YouTube show, No Filter.
In Early 2020, Rock launched his makeup collection in collaboration with wet n wild cosmetics. He had a February 2020 press tour in Los Angeles with brands like BuzzFeed, Condé Nast, Hearst, and more, to promote the line.
On May 9, 2020, Rock appeared as a guest star on the third episode of James Charles’ YouTube Originals series, “Instant Influencer”. In November 2020, Rock launched his eyewear collection, specifically sunglasses, in collaboration with Dime Optics, a Los Angeles-based brand. He released six frames, four of which were launched at Dime Optics, while two were launched exclusively at Revolve.
On May 14, 2021, Rock had a cameo in Bella Poarch’s music video for her debut single, “Build a Bitch”, alongside other internet personalities.
In August 2021, Rock made a cameo appearance in the music video for Sub Urban and Bella Poarch’s song, “INFERNO”. He also participated in a stream promoting the video.
He has starred in his own reality TV show, MTV’s Following: Bretman Rock (2021), has featured in several music videos, and in October 2021 was the first openly gay man to appear on the cover of Playboy.